CORE Oldenburg
CORE — The new
Core of the city
CORE is a place where agile work is combined with a colorful community. People come together here. For working, eating and partying. All of this in a creative, urban environment — in the heart of the city. In a place in Oldenburg that was inanimate for many years. Formerly a popular Hertie department store, later a soulless mall. The sad highlight: years of vacancy. With courage, heart and a clear vision, a team of creative minds, architecture experts and investors has redesigned this place. We are proud to be part of this transformation. Not only as people with design expertise, but also with our desks.
Give the idea a name and a face
It all started with an idea: working, meeting, eating, partying — everything under one roof. Our CEO Jens, together with his founding partners, provided the idea for CORE. So it's clear that we were not only responsible for developing the visual concept, but also for developing the website.
The challenge
To develop a brand design that combines all aspects of the idea and reflects its attributes: diverse, colorful, open, creative and future-oriented. A look that brings together the areas of “Work”, “Meet”, “Event” and “Eat” and represents the “community.” Analogue and digital, in print as well as on the web. And the most important thing: creating recognition that extends far beyond the region.
Our solution
Development of a strong brand identity. At the beginning, there was the question: What does CORE mean for the community? The answer was simple: It is a space for diversity. The core became a visual guideline. It represents the complexity of the project both internally and externally.
Our work included the complete development of a brand design. We have carefully defined the tonality of the brand and developed a suitable color palette and typography. We also designed a distinctive image and word brand, created tailor-made illustrations, icons and visual elements. We also thought through and implemented communication in the room and the development of control systems, including the web presence.
The circle as a symbol of space forms the basic form and basis of our design. It offers a wide range of visual presentation options. Like CORE, it serves as a space in which interaction and experience take place. The visual language is as diverse as what is happening in CORE. Colourful, lively, innovative. This is also reflected in the colors of the corporate design. Using colors, typography, graphics, layout, and imagery, we've created a consistent visual identity. Its high recognition value extends far beyond the region.
Primary Color
Secondary Color
Recoleta - Bold
Recoleta - Light
Poppins - Bold
Poppins - Regular
